Sales Techniques and Channel Deep Dive

Author: Gu Songlin
Publisher:
Publish Date: 2003-01-01
Features: If you can make money, then help others make money in the same field. If you're not a good boss, don't put the hat of a planner on your head. If you are very familiar with a certain field, don't assume you can transfer that knowledge to other fields. If the business you plan hasn't truly made money, you should refund the fees already collected. For a product to successfully enter the Chinese market, in addition to having high quality and a distinctive brand image, it also requires coordination from all staff members. For example, a product must go through distributors or agents before reaching the hands of consumers. This process is extremely crucial. How can a company cooperate with distributors to ensure they work diligently? What can be done when faced with bad distributors? Sales staff often "jump ship"—what measures should companies take? Under what circumstances can a product be price-increased? These are all key issues that a product must face after entering the market, and this book will answer them one by one.