The Four Books of Enterprise Winners. Volume 2, Enterprise Innovation Capability

Author: Bai Guang Ma Guozhong
Publisher:
Publish Date: 2003-05-01
Features: As the core training curriculum for business managers in the 21st century, "The Four Volumes of Business Winners" is edited by economics professors Bai Guang and Ma Guozhong. This series breaks the conventional boundaries of management studies and, from the perspective of corporate power, summarizes the survival, success, and development processes of enterprises into four fundamental forces: survival power, innovation power, development power, and transnational operation power, thus forming "The Four Volumes of Business."
Each volume in the series is structured around seven key forces, presenting clear viewpoints, detailed theoretical analysis, vivid case studies, and objectively elaborates on the fundamental theories of modern business management. The series is engaging and thought-provoking, making it a rare and classic work for the management of small, medium, and large enterprises.