WTO International Business Management English Reading and Listening Course (Audio Cassettes) ()

Author: Han Xiaobing
Publisher:
Publish Date: 2003-01-01
Features: This series consists of 6 books, including "International Economic and Trade English Reading and Listening Course," "International Financial English Reading and Listening Course," "Practical International Business English Reading and Listening Course," "International Business Cooperation English Reading and Listening Course," "International Business Management English Reading and Listening Course," and "International Tourism and Leisure English Reading and Listening Course." Each book is compiled around professional themes, emphasizing training in professional English reading and listening skills, integrating business professional learning with English proficiency development. This series is not only suitable as teaching materials for university majors in economics and trade, management, business, and English but also as self-study materials for college students and business professionals aspiring to enter the modern business field. The series is divided into 10 lessons, covering topics such as the principles of corporate planning, market decision-making, multinational enterprises and management, information and technology, quality management, strategic management, risk management and insurance, human relations and motivation, marketing management, and financial management in the field of business science. Each lesson is relatively independent, focusing on a specific topic. The overall structure of the book is interconnected, with lessons building upon one another in a systematic way. All passages in this course are selected from The New World of Business Classics, featuring overviews, discussions, and case studies, with clear and accessible language. Each lesson includes rich teaching activities, starting with reading passages and incorporating exercises such as dictation and fill-in-the-blanks, oral responses, sentence-making with vocabulary, and group discussions to practice the common structures and words in the text, transforming them into listening and speaking abilities.