Business war

Author: Zhang Yu
Publisher:
Publish Date: 2003-08-01
Features: Modern business warfare is a battle of marketing, quality, service, and credit. The enemy is the competitor, and customers are the territories to be captured. On this battlefield, victory can only be achieved through wisdom, cleverness, and strength. This book offers a comprehensive professional perspective on contemporary Chinese enterprises, featuring numerous insightful local case studies that analyze practical strategies for intellectual competition and reveal the classic principles of corporate success. We are fortunate to grow in a great era, but this does not guarantee that our enterprises will become great enterprises. The Chinese market is a dreamlike "lush pasture" filled with aspirations, but it is also a fearsome and enigmatic swamp. Years of weakness have plunged Chinese enterprises into a vortex of desire for success: rules are subordinated to interests, impulse outweighs reason, credit is seen as a luxury, and they are both fierce and tender. However, the measure of market success is not who does it the fastest, nor even who does it the best, but who does it the most timely and appropriate. In high-stakes confrontations, only the wise rule.