Author: (USA) David, (USA) Reebstein, edited by Meng Lihui, Gu Yong, Long Lian translated
Publisher:
Publish Date: 2003-01-01
Features: This book provides a panoramic exposition of various theories in the field of competitive strategy by numerous wise scholars from Wharton Business School and other business schools around the world, and presents the best achievements over the past decade in major management areas such as competitive strategy, competitive simulation, game theory, public relations, etc.
Dynamic competitive strategy
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