Author: Dai Yuanguang and Miao Zhengmin (editors)
Publisher:
Publish Date: 2000-05-01
Features: This book mainly includes the following content:
Basics of quantitative research theory, research topics and design, field surveys, content analysis, controlled experiments, case studies, sampling design and implementation, questionnaire design and feasibility analysis, descriptive statistical analysis, inferential statistical analysis, etc.
Quantitative research methods in mass communication
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