Travel Economy Management

Author: Ma Yong (Editor)
Publisher:
Publish Date: 1999-12-01
Features: "Tourism Economic Management" is a professional textbook developed to meet the teaching needs of tourism economics or management programs in higher education institutions. Closely integrating the actual development of international and domestic tourism, the book elaborates on the general principles of tourism economic management from a relatively high theoretical starting point. It provides a comprehensive analysis of the nature, objectives, tasks, and principles of tourism economic management, as well as the management of the tourism economic system, market operations and management in the tourism industry, investment management in tourism, the development and planning management of tourism resources, the management of tourism enterprises, human resource development and management in the tourism industry, quality management and control in tourism, cost management and control in tourism enterprises, tourism economic information management, and the evaluation of tourism economic management effectiveness, as well as modern methods of tourism economic management. The entire book is characterized by systematicity, scientificity, theoretical depth, practicality, and sustainability. It can not only serve as a textbook and reference for tourism economics or management programs in universities but also as a self-study resource for professionals working in the tourism industry.