Entrepreneurship: Theory, Process, and Practice

Author: Kuratko (USA) Hotz
Publisher:
Publish Date: 2004-04-01
Features: This book is recommended by the School of Economics and Business Administration, Chongqing University. Entrepreneurship is a powerful economic force! Over the past decade, the remarkable "Heiye Revolution" has permeated every aspect of business thought and planning. Taking examples of "founders of corporate dynasties," such as Sam Walton of Walmart, Fred Smith of FedEx, Bill Gates of Microsoft, and Michael Dell of Dell, the application of creativity, innovation, risk-taking spirit, and passion have had an unimaginable impact on economic development. Business management education cultivates professional managers and entrepreneurs. Converting innovative ideas into business actions has always been one of the main challenges faced by entrepreneurs. Successful entrepreneurship requires more than just luck and money—it is a continuous process of innovation, risk-taking, and planning. Business management students need to take specialized courses to gain an in-depth understanding of the entrepreneurial process. This book is one of the authoritative textbooks in entrepreneurship, authored by Donald F. Kuratko, a renowned entrepreneurship professor in the United States. The book is structured according to the entrepreneurial process, offering comprehensive and systematic fundamental knowledge, along with numerous case studies to help readers learn from practice.