Business Management Case (Figure)

Author: Cai Shutao
Publisher:
Publish Date: 2001-12-01
Features: This book has the following characteristics: First, the management cases in this book cover various aspects of business operations and are comprehensive cases. Second, the management cases are primarily large-scale cases, with the main text and the use of guiding introductions totaling over 10,000 words for more than 90% of all cases, with the largest case reaching 30,000 words. Third, the authors and instructors of the cases in this book are primarily from the Guanghua School of Management at Peking University, and many cases are adapted from the graduation theses of MBA students. Fourth, this book divides all cases into four parts: Human Resource Management, Organizational Management, Capital Operations and Financial Management.