E-commerce and Enterprise Management

Author: Yao Guozhang
Publisher:
Publish Date: 2002-01-01
Features: This book is a comprehensive work on e-commerce and business management, focusing on three key issues: the impact of e-commerce on business management, the application of e-commerce in business management, and the transformation of business management to adapt to e-commerce development. The book is divided into 13 chapters, including an introduction, e-commerce and organizational structure transformation, e-commerce and business competitiveness, e-commerce and human resource management, and network financial management, among others. Except for Chapter 1, each chapter provides relevant case studies. This book is suitable as a textbook for undergraduate and graduate students in e-commerce, MBA students, and economics and management majors at the undergraduate and master's levels. It is also suitable for managers and IT personnel in various departments of enterprises, as well as for use in e-commerce training programs at corresponding levels.