Network Journalism

Author: Zhong Zhiyuan
Publisher:
Publishing Date: 2002-12-01
Features: This book is a highly personalized and opinionated work on journalism. The author, as an eyewitness, stands from the humanistic perspective of the media industry constructed by online media, overlooking comprehensively the dynamic transformation of China's mainland news media from institutional enterprises to a media industry. He meticulously analyzes the inheritance and evolution among the global Chinese cultural circle, especially in the commercial websites, media websites, and online media in Greater China. The establishment of online media largely attracted private commercial capital, changing the marginal status of private news media since the 1950s and initiating a revival and exploration of the management of news media. In an increasingly commercialized environment, mainland Chinese news media are rushing to collaborate with the capital market, while overseas media groups, under the macro perspective of the WTO, are knocking on China's doors with their forces. After the gradual opening of the media market, various news media will vie for dominance, with fierce competition and struggles becoming commonplace. Online media and traditional media share a complex historical connection, mutation, and derivation in their daily journalistic operations. Based on the evident evolution of media, the author points out the general direction of mainland Chinese news media, vividly exploring the gap between journalistic theory and practical operations, and offering valuable insights into the daily practices of online journalism. This book is suitable for readers interested in online journalism theory, practical operations of online media, media management personnel, and professionals in related fields. It can also serve as a textbook and teaching reference for undergraduate and graduate students in various directions of journalism at universities.