Win-Win: The Art of Collaborative Negotiation

Author: (Sweden) Jensen
Publisher:
Publish Date: 2004-01-01
Features: The collaborative process is highly meaningful across various industries in business, from small-scale online retail to large-scale industrial production, all can benefit from cooperation. In the increasingly complex business environment and declining profits, this book will help you maintain or even improve your current profits. In all business cases, cooperation provides better solutions than zero-sum games that benefit only one party. By skillfully applying this book, you can find partners who can reduce costs, minimize risks, and increase profits. At the same time, both parties can benefit from each other's experience and creativity. Yes, it is important to make the other party satisfied in cooperation, but as a negotiator, your responsibility is to strive to maximize your own interests. This book will help you develop and maintain a good cooperative relationship during negotiations.