Real estate marketing

Author: Yao Lingzhen
Publisher:
Publish Date: 2004-02-01
Features: With the development of the real estate market, real estate marketing has increasingly gained attention from both academia and practical working departments. However, research on theories and methods related to real estate marketing in China only began in the late 1990s of the 20th century. Therefore, real estate marketing remains an emerging interdisciplinary field that integrates real estate management and marketing. This book is structured according to the framework of marketing principles, combining the characteristics of the real estate market, and is divided into four parts: Fundamentals of Real Estate Marketing, Environment, Strategy, and Tactics. It can serve as both a teaching and reference book for relevant majors in colleges and universities, as well as a reference for practical departments such as real estate development companies and marketing intermediaries. We believe and hope that this book will not only promote the theoretical research of real estate marketing but also facilitate the development of practical real estate marketing work in China.