Predictive Industry Myth (Figure)

Author: (USA) Sheldon
Publisher:
Publish Date: 2002-08-01
Features: No one can predict the future, but many claim they can and have made fortunes from it. From meteorologists to investment advisors, professional forecasters are among the main players in the huge-value prediction industry. They are no longer just fortunetellers but fortunesellers, offering us a product we are eager to buy—the future. No one can predict the future, but many claim they can and have made fortunes from it. From meteorologists to investment advisors, professional forecasters are among the main players in the huge-value prediction industry. They are no longer just fortunetellers but fortunesellers, offering us a product we are eager to buy—the future. In this sharp and challenging book, business consultant and forecasting expert William A. Sheldon examines the booming business of predicting the future, distinguishing fact from illusion. He not only tells us how to make the most of the forecasts provided by experts but also teaches us how to "filter out valuable future insights from the $200 billion worth of future predictions released annually, most of which are wrong."