Marketing e-skill

Author: Ian Chaston
Publisher:
Publish Date: 2003-02-01
Features: Cutting-edge reading, passionate creation. Help you e-success and grow against the tide! One clear purpose of this book is to help managers realize how existing marketing management concepts guide the effective operation of e-commerce. Countless success and failure cases all point to a common theme: many basic management theories applicable to traditional enterprises still apply to e-commerce. This book enables readers to gain a deep understanding of how to achieve e-transformation for traditional enterprises and master all aspects of e-commerce marketing strategies.