International Engineering Market Science

Author: Wang Bo
Publisher:
Publish Date: 1996-09-01
Features: The academic field of international engineering marketing is quite extensive. It encompasses both a complete theoretical system and practical methods and experiences. During the writing process, on the one hand, references were made to some classic works in international economics, trade, and marketing, as well as the latest texts from relevant authoritative organizations worldwide (such as the World Bank, Asian Development Bank, FIDIC, etc.). On the other hand, efforts were made to absorb successful practices and experiences from both Chinese and foreign engineering contracting companies, incorporating new data to integrate theoretical depth, knowledge, and practicality, aiming to provide assistance for Chinese enterprises in expanding into the international engineering market. This book is suitable for use by management personnel, technical staff, and workers from relevant government departments engaged in international engineering project consulting, supervision, construction, equipment installation, and material procurement. It can also serve as a textbook for university students majoring in basic construction management, investment economics, international business management, international marketing, international engineering management, and project management.