Winning Strategy: How to Successfully Mine and Maintain the Gold Mine of Your Business

Author: Ye Lu
Publisher:
Publish Date: 2004-01-01
Features: This book introduces, against the backdrop of increasing competition and the objective existence of the sales "funnel," how businesses discover, mine, screen, and manage customers. In this book, it provides readers with numerous methods, techniques, and case studies that are highly valuable for enterprises to implement successful customer relationship management.