E-commerce Tutorial

Author: Zhang Huifang, Fang Jian, Mou Zongshan
Publisher:
Publish Date: 2003-08-01
Features: 21st Century University Computer Textbook Series. This book comprehensively introduces the theory, application, and related technologies of e-commerce based on the characteristics of higher education. The book is divided into 8 chapters and 2 appendices, including an overview of e-commerce, the infrastructure of e-commerce, the planning and establishment of e-commerce systems, payment systems, e-commerce security technology, online marketing, e-commerce logistics, and enterprise e-commerce solutions. Appendix A is for e-commerce practitioner computer exercises, and Appendix B is for assistant e-commerce practitioner computer exercises. This book draws on research findings on e-commerce from domestic and international sources as well as the latest technological trends, exploring e-commerce technologies and solutions. This book can be used as a textbook for non-e-commerce majors in universities and colleges, and it also provides reference value for government, trade, and business departments. It can serve as a reference book for marketing professionals and consumers.