Brand Core Transformation: Quickly Create a Strong Brand

Author: Yang Guang
Publisher:
Publish Date: 2003-06-01
Features: In the urgent need for Chinese enterprises to create strong brands and to guide Chinese brands through dangerous times, the significance of "Brand Nuclear Transformation—Rapidly Building Strong Brands" for Chinese enterprises is not just a professional book on brand strategy. We believe it can make the Chinese academic community re-examine the true needs of Chinese enterprises, promote the implementation of localized brand strategies; help the Chinese business community correct misconceptions and re-evaluate the factors in brand creation. This book meets the enterprise's desire for "brand nuclear transformation," presenting new perspectives and concepts, supported by dozens of successful cases, to accurately reveal the core methods for rapidly building strong brands. It also focuses on explaining why brand management is a crucial factor for enterprise prosperity from the perspective of how enterprises gain core competitiveness. The book provides a set of tools for enterprises to build brands—the "Seven Steps to Rapidly Build Strong Brands" and a unique, advanced communication planning model; analyzes "brand aging" as an independent topic and offers practical solutions; and proposes a set of breakthrough, unique brand communication strategies.