Who is the god of the enterprise

Author: Wang Gefei
Publisher:
Publish Date: 2003-01-01
Features: The book follows the rise and fall of a company as its main storyline, telling the development changes, coping strategies, and the confusion of management and employees of Chinese enterprises from a planned economy to a market economy to the new economy era. The three characters in the story—manager, employee, and customer—are used to represent the management level, the general workforce, and the consumer public in the process of business operation and management. During the hotel's management and market competition, it exactly experienced three different stages of strategy transformation: "neither customers nor employees are gods," "customers are gods," and "employees are gods." This is a condensed version of the hotel's development and also provides valuable reflections for many companies in reality. Additionally, the book explores product innovation and methods to cope with price wars. At the end of the book, the author records the thoughts of three MBA students on the story told in the book, profoundly summarizing the book's purpose and unique insights. The section titled "Management Wisdom Everywhere" also makes one feel the vastness and depth of management tools after a chuckle.