Zoom: How 12 outstanding companies navigated the next-generation economy

Author: James M. Sitlin
Publisher:
Publish Date: 2003-01-01
Features: Business professionals are constantly seeking strategies to improve company operations. For most of the 20th century, businesses operated within measurable risks, but in the 21st century, estimating risk itself has become a risky endeavor. Companies face too many uncertainties: costs are no longer the primary focus, and long-term brand building has lost its effectiveness; while technology has made it easier to listen to consumer opinions, processing this advice is proving difficult. This book collects the success factors of 12 outstanding companies, including GE, Yahoo, etc., through case studies, revealing how they adapted to the new economic environment, found the interface between old and new rules, and successfully guided their companies to navigate the next-generation economy with stability and vitality.