Supply and demand new rules

Author: Rick Cass
Publisher:
Publish Date: 2003-01-01
Features: The content of this book includes What is a demand strategy? Why is it needed now?; Demand Strategy: How to Outperform Competitors and Sustain Business Growth; The Winning Way of Sears Credit Card Company: Utilizing Demand Strategy; The First Principle of Demand Strategy: Analyzing the Demand Drivers and Industry Factors Affecting Business Operations; The Second Principle of Demand Strategy: Selecting the Most Profitable Customer Segments; The Third Principle of Demand Strategy: Establishing a Sustainable Value System Through Differentiation in Supply; The Fourth Principle of Demand Strategy: Identifying the Strategy and Operational Systems Built to Meet Demand; The Fifth and Sixth Principles of Demand Strategy: Allocating Resources and Executing the Demand Strategy; The Winning Way of General Finance Company: Utilizing Demand Strategy; EMC's Demand Value System.