Surviving in the thorns

Author: Linda J. Nash
Publisher:
Publish Date: 2003-01-01
Features: Before reading this book, you should have a comprehensive understanding of your business, your competitors, your market, and how to improve your financial bottom line. After all, isn't that why you're reading it? As a marketing guide for small and medium-sized enterprises, this book is highly practical. Although the author primarily targets small and medium-sized enterprises in the United States, it also holds significant practical guidance for Chinese entrepreneurs who are constantly engaged in increasingly fierce international competition. Both authors are experienced business operators and consultants. They use the metaphor of traveling through thorns to provide a comprehensive and concrete plan for marketing, starting with an understanding of the operator themselves. At the same time, they offer in-depth and clear explanations and detailed guidance on the preparations needed, the challenges faced, common mistakes, and their solutions, elaborating on the essential skills required for managing a business and conducting marketing activities in a and practical way.