Business English

Author: Jiang Hemei
Publisher:
Publish Date: 2003-12-01
Features: With China's entry into the WTO, international retail giants such as Auchan have entered the Chinese market, leading to rapid development in the commercial sector and significant changes in commercial enterprises. Shopping venues have evolved from retail stores and department stores to supermarkets, hypermarkets, shopping plazas, shopping malls, and convenience stores. Today, after joining the WTO, service personnel have more opportunities to interact with foreign customers, especially in the marketing of commercial products. This book is written with the industry as its content, communication (Business Counter English) as its main thread, and practicality as its purpose. Each unit will include background knowledge, basic sentence patterns, themed dialogues, common vocabulary, and new product names. The main content covered includes greetings, reception, product recommendations and guidance, discussing product specifications, discussing product quality, discussing colors and styles, payment, returns and exchanges, after-sales service, complaints and handling complaints.