E-commerce application and reconstruction case analysis

Author: Qin Zheng, Yan Yan, et al. [Compiler]
Publisher:
Publish Date: 2003-12-01
Features: This book is one of the series textbooks for e-commerce in higher education institutions. Based on an analysis of traditional e-commerce models (B2B, B2C, C2C, B2G), it combines the current development status of e-commerce domestically and internationally to classify and define e-commerce models from a fresh perspective—vertical B2B, B2C, horizontal B2C, and C2C e-commerce. It emphasizes the characteristics of reconstructing e-commerce cases and carefully selects typical cases, providing detailed analysis and discussion of the strategies and reconstruction methods adopted by the involved enterprises in facing e-commerce opportunities. It integrates e-commerce applications with business management, delving into the deeper implications of e-commerce. The book is divided into three parts, totaling seven chapters.
Part 1: Introduction, including two chapters, primarily introduces the definition, development status, classification, and organizational elements of e-commerce.
Part 2: Case Studies of E-commerce Applications and Reconstruction, including four chapters, focuses on industry-specific vertical B2B e-commerce reconstruction cases, industry-specific vertical B2C e-commerce reconstruction cases, horizontal B2C and C2C e-commerce reconstruction cases, and the new form of e-commerce—B2G. Each chapter elaborates on and analyzes representative e-commerce cases.
Part 3, in addition to summarizing the e-commerce case studies, also provides an outlook on the future development and prospects of e-commerce. This book can serve as a case textbook for e-commerce and business management majors in higher education institutions, as a reference for e-commerce researchers, and as an important resource for enterprises, merchants, and individuals engaged in or preparing to engage in e-commerce. The main content of the book includes: the definition, development status, classification, and organizational elements of e-commerce; case studies of e-commerce applications and reconstruction; analysis of e-commerce cases; and the development and prospects of e-commerce.