Tour guide business

Author: Du Wei et al.
Publisher:
Publish Date: 2003-01-01
Features: This book is a research outcome of the "Reform Plan for Teaching Content and Curriculum Systems in Higher Education Towards the 21st Century" by the Ministry of Education. It is one of the course textbooks for tourism management majors in higher education institutions across the country, as well as a national-level planning textbook for the 15th Five-Year Plan. The book is divided into four parts:
- The Basics section primarily elaborates on the fundamental concepts and historical development of tour guiding, the classification and responsibilities of tour guides, their quality requirements, the nature and characteristics of tour guiding work, and the management of tour service quality.
- The Practical section explains the standardized operational procedures for tour guiding work, the handling of individual traveler requests, and the prevention and management of various accidents.
- The Skills section discusses the organizational, language, and personal service skills of tour guides.
- The Introduction section briefly covers travel service knowledge, social etiquette knowledge, and cultural site knowledge for tour guides.
This book can be used as a teaching material for tourism management majors in higher education institutions and also as a reference for tour guides.