Strategic Management Tutorial and Study Guide

Author: Xi Youmin
Publisher:
Publish Date: 1999-12-01
Features: This book is written according to the outline requirements of the strategic management section in the "National Unified Examination Syllabus and Guide for Comprehensive Level of Master's Degree Application by in Management Science and Engineering." The book is authored by the original syllabus compilers. It provides a comprehensive explanation of the strategic management required by the syllabus, including strategy and strategic management, the strategic management process, environmental analysis, competitive strategy and competitive advantage, target market and marketing strategy, corporate functional strategy, and multinational corporate strategy. Each chapter is equipped with key points summaries and simulated practice questions, along with reference answers. As a study guide for candidates preparing for the exam, this book can also serve as a teaching or reference/auxiliary text for postgraduate students in related fields.