Author: Gao Guangwei
Publisher:
Publish Date: 2004-09-01
Features: This book is a systematic academic work focusing on the newly promulgated "Trademark Law" and "Implementation Rules of the Trademark Law." The author, grounded in the clarification and definition of fundamental concepts, not only introduces, discusses, and explores aspects such as the definition, form, characteristics, and conceptual requirements for different types of trademarks, trademark strategies, the distinction between registered and unregistered trademarks, the functions and values of trademarks, the nature and characteristics of trademark rights, and their protection. Additionally, the book delves into the legislative purpose of the current "Trademark Law," the differences in trademark registration and protection systems domestically and internationally, trademark registration opposition and dispute resolution, the characteristics and constitutive elements of trademark infringement, the protection and issues surrounding well-known trademarks, and international treaties related to trademarks. Especially noteworthy is the author's selection of numerous typical trademark case studies relevant to each chapter, thereby combining theory and practice to clearly outline the theoretical framework, key knowledge points, and a comprehensive understanding of trademark knowledge and management in China. The book is a blend of knowledge, academic rigor, readability, and practicality.
Enter the Trademark Enter the Trademark Law
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