Marketing Planning

Author: Li Lequn
Publisher:
Publish Date: 2005-07-01
Features: Tailored to the characteristics of vocational college students and their future employment needs, this book adheres to the principle that "theoretical knowledge must be sufficient." It concisely introduces the basic theories and essential knowledge of marketing planning. Through case studies and practical exercises, it focuses on cultivating students' marketing practical skills and innovative abilities, thereby enhancing their overall quality and comprehensive professional competence. The book features a novel format, vivid cases, and detailed content, making it suitable not only for vocational college students but also for undergraduate students and professionals in the marketing industry, who can gain valuable insights from it.