Phone survey methods: Sampling, selection, and supervision

Author: (USA) Lavrakas (Lavrakas/P.J.) / Shen Chonglin
Publisher:
Publish Date: 2005-08-01
Features: What methods can be used to effectively implement and supervise telephone interviews and reduce refusal rates? How to conduct random telephone dialing? How to select appropriate respondents and obtain their cooperation? This newly revised edition provides researchers with a detailed discussion of these issues and offers a basic guide for thinking about and implementing telephone surveys. The book covers the entire process from selecting phone numbers to organizing interviewers and supervising the implementation of interviews. This edition particularly focuses on the comparison between CATI (Computer-Assisted Telephone Interviewing) and PAPI (Paper-and-Pencil Interviewing), mixed-mode surveys, and new telephone communication techniques. Additionally, the book includes topics such as how to control the sample frame, how to identify suitable respondents, and how to improve interviewer training.