Destructive Marketing: A New Series of Marketing Thinking

Author: Wang Zhaohui
Publisher:
Publish Date: 2005-09-01
Features: "A drop of water can move a thousand pounds," "defeating a stronger competitor" – these are the great charms of disruptive marketing. Defeating competitors who are far stronger than oneself is the true challenge! Disruptive marketing is the most effective way for weak companies to quickly build brands. The nine disruptive laws guide Chinese weak companies to break through and win, deeply unlocking the positioning strategy advocated by Ries and Trout, the authors of "Positioning." This book is for weak brands to defeat strong brands. It concisely and profoundly analyzes the competitive market environment and the secrets it contains, creatively proposing brand strategies and tactics that surprise and inspire weak companies. Brand differentiation is a luxurious market gamble. Differentiation is the privilege of leaders, while counter-strategies are the for the weak. This book cuts through the fog, guiding Chinese weak companies out of the confusion of marketing and finding low-cost, rapid brand-building methods that occupy strong competitors. It holds great significance for cultivating a new batch of competitive brands.