Basic Management of Enterprises

Author: Wang Yi
Publisher:
Publish Date: 2005-09-01
Features: This book is designed to meet the needs of cultivating applied professionals, introducing fundamental theoretical knowledge, practical techniques, and methods for modern enterprise operations and management. The content covers basic management knowledge, corporate culture and innovation, business environment and strategy, marketing planning, financial operations, production and operation systems, technical management, information management, human resources and team management. The book is characterized by its clear and concise explanations, comprehensive knowledge, and strong practicality, making it effective in developing students' problem-analysis and problem-solving skills. It is suitable for non-economics and management majors in higher vocational education institutions and can also serve as a training textbook for various corporate management personnel and employees.