Sales logistics management

Author: Sun Minggui
Publisher:
Publish Date: 2005-05-01
Features: Under modern market conditions, the impact of logistics on corporate sales work is becoming increasingly important, and sales logistics has become a powerful weapon in corporate sales competition. The role of sales logistics is primarily reflected in: effective logistics can provide customers with rapid and efficient supply, distribution, and other services, thereby expanding the company's sales; effective logistics can reduce the cost of physical distribution, save the company's sales expenses, and thus increase corporate profits; effective sales logistics has a strong service orientation, directly affecting the company's market share and image. Applying the concepts and methods of modern logistics management to corporate sales logistics activities, systematically studying the management system and operational methods of modern corporate sales logistics, has become an important issue in corporate logistics practice. This book attempts to provide a set of sales logistics management solutions for logistics managers and logistics practitioners, as well as sales managers and sales personnel, to help them improve their work performance. Based on an introduction to the basic knowledge of sales logistics, this book starts from the primary function of sales logistics management—planning—and elaborates on the specific methods of sales logistics planning and policies; following the implementation process of sales logistics, it separately discusses order management, inventory management, transportation management, and other aspects of sales logistics. It specifically studies single-item management and explores the organization, personnel management, and control of sales logistics. This book is characterized by its systematicity, conciseness, and operability, and is highly practical.