Catering management

Author: Huang Wenbo
Publisher:
Publish Date: 2005-06-01
Features: The second edition of "Catering Management" considers the current changes in the economy, technology, and society, as well as the development of management theories, and has supplemented and revised the content of most chapters. Compared to the edition, the new edition of "Catering Management" has the following features:
1. Keeps pace with social and economic development. The new edition removes some content in the chapter that is not relevant to modern catering management skills and introduces the historical evolution of the catering industry at home and abroad. It has added more realistic scales of the catering industry and its proportion in GDP, making it easier for readers to recognize the role of the catering industry in the national economy and the importance of good catering management. In Chapter 3, "Business Philosophy," and Chapter 4, "Menu Planning," content related to the SARS epidemic and dietary habits has been added, advocating for a scientific and civilized food culture.
2. Highlights the application of new technologies. In the content of catering services in Chapter 9, the application of computers in the service process has been added.
3. Practicality has been further strengthened. In Chapter 2, examples of restaurant job responsibilities and work rules have been added, and in Chapter 9, content related to service skills has been added. At the same time, the content on banquet organization and management has been thoroughly revised to make it more up-to-date and more operational.
4. New management theories and business concepts have been introduced. Internal marketing, employee satisfaction, and the service-profit chain are relatively new theories. A new section titled "Creating Satisfied Employees" has been added to Chapter 2, "Catering Organization."
5. Cases have been reorganized. Except for a few chapters that retain good cases, most of the cases after the chapters have been reselected to make them more aligned with the chapter content and more readable.