Introduction to E-commerce

Author: Huang Xiaotao
Publisher:
Publish Date: 2005-09-01
Features: This book systematically introduces the various aspects of e-commerce implementation, including its basic concepts, implementation support, application models, and common applications, enabling readers to comprehensively grasp the design and implementation process of e-commerce. It stays abreast of the times by integrating new technologies, concepts, and solutions into each chapter, allowing readers to quickly understand the latest trends and dynamics in e-commerce. It is not only suitable as a textbook for e-commerce courses in higher education institutions but also provides valuable guidance for professionals who need to implement e-commerce.
As a new application field of the Internet, e-commerce has gradually moved into various aspects and domains of business activities, and it directly influences and transforms various aspects of social and economic life. E-commerce has brought about an information revolution in business models, government management, and people's lifestyles. At the same time, as an emerging interdisciplinary field, e-commerce is still continuously developing and improving.
This book comprehensively and systematically introduces the concepts, related technologies, and applications of e-commerce. It is divided into 10 chapters. Chapter 1 provides an overall introduction to the concepts, history, functions, and application frameworks of e-commerce. Chapter 2 covers the network computing foundation of e-commerce. Chapter 3 provides a detailed introduction to the technologies used to build the Web. Chapter 4 introduces the concept of e-commerce models. Chapter 5 discusses e-commerce security technologies. Chapter 6 explains the types of online payment technologies in e-commerce and online banking. Chapter 7 explores the application of e-commerce at the enterprise level. Chapter 8 offers a detailed introduction to current e-commerce logistics technologies. Chapter 9 covers online advertising and marketing. Chapter 10 analyzes cases of domestic and international e-commerce websites. Exercises are provided at the end of each chapter to reinforce key content.
This book can serve as a textbook for undergraduate students in computer science and management majors in higher education institutions, as well as a reference book for management and technical personnel in enterprises and institutions engaged in e-commerce research and application.