Computer Network Marketing and Settlement

Author: Wang Qi and Yuan Qinjian Shao Bo
Publisher:
Publish Date: 2005-09-01
Features: Network marketing is a new type of marketing method based on the internet. This book is divided into 10 chapters to introduce network marketing in detail, mainly including:
Basics of network marketing technology;
Introduction to network marketing;
Network marketing channel strategy;
Network marketing promotion strategy;
Network marketing product strategy;
Network marketing pricing strategy;
Network marketing system development and design;
Network advertising and production;
Digital certificate system;
Network settlement.
This book adopts a writing style that combines theory and practice, striving to achieve breakthroughs in both theoretical depth and practical applicability. It can be used as a textbook for undergraduate and junior college students in majors such as e-commerce and information management, as well as a reference book for relevant professionals.