Public Speaking: A Global Perspective

Author: (USA) Benjamin Sevich
Publisher:
Publish Date: 2005-08-01
Features:
· Fudan University Press proudly presents Public Speaking: A Global Perspective, written by the internationally renowned communication scholar Dr. Benjamin Sevich.
· This book can be used as a textbook for undergraduate and graduate public speaking courses, as well as a guide for professionals in public speaking.
· It has also been designated by education experts as one of the preferred bilingual textbooks for university courses.
· The "Fudan English" series, pioneered by Fudan University Press and simultaneously published by Western publishers, is written specifically for Asian English readers. This book serves as a textbook for undergraduate public speaking courses or as a guide for professionals. A notable feature of this book is its integration of both Eastern and Western rhetorical traditions, without being limited to any single culture. Through studying this book, readers can not only significantly improve their English public speaking skills but also enhance their ability to speak in their native language. The examples cited in this book include both American and Chinese cases, while the principles discussed are applicable to any country. The book is divided into 12 chapters. Chapter 1 briefly reviews the evolution of the Western rhetorical system, originating in ancient Greece and spreading to Europe and America, while tracing the development of Chinese rhetorical theory, which is independent of Western thought yet shares similarities with ancient Greek thought. Although ancient China did not have a book dedicated solely to the art of public speaking, Chinese philosophers undoubtedly discussed this topic extensively. Chapter 2 defines public speaking and discusses the factors and components it should consider. In Chapter 3, the author discusses how to use library and internet resources to prepare for planned speeches. Chapters 4 and 5 address how to analyze the audience and organization, which is essential for any speaker in any country. Chapter 6 introduces the functions of the opening and closing of a speech and provides various examples for students to reference. Chapter 7 discusses the language style of a speech, as different languages and cultures have different examples. The author provides examples in English, but teachers can supplement them with their own language and cultural characteristics. For instance, both Chinese and English use metaphors, but they may not be identical. Chapter 8 discusses the delivery of a speech, including fundamental principles and culturally related styles. Chapter 9 addresses the role of multimedia in supporting speeches. Chapters 10 and 11 discuss the principles of informative and persuasive speeches. The final chapter covers various types of speeches in special occasions, such as press conferences. The book also covers other important aspects, such as how speakers can overcome their anxiety, the necessity of multiple rehearsals before formal speeches, and how to build confidence during a speech.