Automotive Service Engineering: A Series of Textbooks for Higher Vocational and Technical College Automotive Application and Maintenance Specialty

Author: You Sihai
Publisher:
Publish Date: 2005-07-01
Features: This book systematically introduces the basic knowledge and theories of automotive marketing, focusing on modern automotive marketing methods, automotive marketing strategies, automotive sales operations, automotive consumer services, the used car market, and other automotive services. Through case studies, it emphasizes the cultivation and improvement of practical automotive marketing skills. This book serves as a unified textbook for automotive application technology, automotive technical services and marketing, and automotive application engineering programs. It can also be used as a training manual for the automotive marketing and after-sales service industry, and is suitable for technical and managerial personnel engaged in theoretical research, practice, and management in automotive marketing and after-sales service.