McLaurin Teaches Crisis Communication

Author: Maclaurin (Canada)
Publisher:
Publish Date: 2005-09-01
Features: Praise for the English version of "Maclaurin's Powerful Communication Series." Absolutely a goldmine of common-sense advice. —Jay Cullins, President of the Personal Communications Industry Association. I found these strategies and methods very valuable for smooth and confident communication. They've helped me a lot. —David Koch, author of "Investment Strategies." For every manager who needs to communicate powerfully and persuasively, Maclaurin's advice is . —Ed Campbell, President and CEO of Nelsen Corporation. "Maclaurin's Crisis Communication" will tell you: How to help communities, customers, and the public overcome fear? How to build credibility on sensitive or explosive issues? How to communicate effectively in emergencies? How to handle media relations in critical moments? How to develop effective communication strategies when facing risks and crises? This is a best-selling global public communication training manual written by an internationally renowned training expert, teaching readers how to communicate with employees, shareholders, customers, and key stakeholders when their organization faces a crisis.