Travel Psychology

Author: Zeng Lisheng
Publisher:
Publish Date: 2005-08-01
Features: This book is one of the planned teaching materials for tourism management programs in higher vocational and technical colleges, specifically designed for the characteristics of students in these institutions and the unique nature of tourism services. Each key chapter includes cases and case analyses to enhance students' practical understanding of tourism services. At the end of each chapter, there are chapter summaries, classroom discussions, and review questions to stimulate students' initiative in self-learning. The book adopts a modular structure, divided into three major sections: Tourism Consumer Psychology, Tourism Service Psychology, and Tourism Management Psychology. The content is concise and to the point, aligning with the teaching principle of "enough for use" in higher vocational and technical education. The book is brief, with fluent writing, sufficient theory, and easy-to-understand explanations, making it an invaluable textbook and reference book on tourism psychology.