Management MBA Curriculum New Read

Author: Guo Keshua (Editor-in-Chief)
Publisher:
Publish Date: 2003-01-01
Features: To effectively respond to fierce market competition, it is necessary to fully grasp the management insights, inspiration, and dreams of management heroes. Stand tall and see far. Modern entrepreneurs must step beyond the confines of daily tasks and focus their main energy on thinking about management innovation. What is management? Management is the art of science and the science of art. Therefore, it is – scientific, not experiential; harmonious, not contradictory; artistic, not dogmatic; cooperative, not individualistic! This book is suitable for:
■ MBA, EMBA students and continuing learners
■ Enterprise directors, company managers, and general managers
■ Individuals aspiring to become versatile talents who are proficient in both expertise and management
■ Those who wish to solve corporate problems and continuously improve performance
■ Everyone who aspires to become mainstream in the business society.
Many people are aware of the great significance of management, but how to effectively learn management has always been a question. "The Complete Reader for MBA Courses" makes a very meaningful attempt in this regard.
— Professor Zhou Shulan, member of the National Committee of the Chinese People’s Political Consultative Conference, renowned economist
The challenges of survival and competition in the 21st century have made improving management a top priority. This series of readers helps business professionals overcome the "management hurdle."
— Professor Chen Naixing, Director of the Small and Medium-sized Enterprise Research Center, Chinese Academy of Social Sciences, Doctoral Supervisor
The vivid and practical features of this series make it not only suitable for the broad MBA and EMBA learners but also an ideal reader for related self-learners.
— Li Haixian, Editor-in-Chief of the Journal of China Industrial Economics, Doctoral Supervisor