Hand-drawn POP. Catering

Author: Lu Hongyang
Publisher:
Publish Date: 2005-08-01
Features: The treatment of POP visuals serves its specific commercial purposes, typically using bright, visually striking colors to stimulate customers' visual nerves. In text handling, the main theme words need to be highlighted, including product names or price promotions. The wording should be concise, refined, and able to pique consumers' interest, prompting them to react quickly and understand at a glance. While POP advertising plays the role of promotion, it should also possess certain aesthetic appeal, serving as a fusion of commerce and art. As an element within the environment, it should be visually appealing. POP illustrations often use cartoon images that are easily accepted by the masses, either humorous or exaggerated, with flexible forms. Creative tools include markers, colored pencils, crayons, watercolors, etc. The rich not only extends the duration of customers' visual time but also decorates the environment and enhances the atmosphere of the shopping mall. Many POPs not only promote products but also serve as display functions, especially three-dimensional POPs.