Diminishing scale How Small Businesses Can Build Big Brands: How Small Businesses Can Build Big Brands

Author: Paul Dickinson
Publisher:
Publish Date: 2003-01-01
Features: Virgin is a beloved brand in the UK and worldwide, not only because of its unique innovative colors but also because of its remarkable success. It's no wonder that people think of Virgin Publishing when it comes to practical business management books. The "Virgin Business Essentials" series is jointly launched by Virgin Publishing and the University of Warwick Business School. The University of Warwick Business School is a leading institution in the field of business education and research, and its Centre for Small and Medium-Sized Enterprises (CSME) boasts a team of globally renowned experts and scholars. Through long-term and close collaboration with entrepreneurs and companies seeking growth, and by focusing on their practical needs, the centre has achieved professional research results in business management—particularly in the management of small and medium-sized enterprises.
If you are running a small company or if your product is currently unknown, how can you compete with the pressures of big brands? In fact, simple brand elements—such as color, "feel," and others—can have a huge impact on your company and its product image. For this reason, if you change your of your company's image and take some simple measures, you can use effective brand strategies to boost sales and enhance customer satisfaction. The book contains numerous compelling case studies.