Entrepreneurship Weave

Author: Wu Zhenyang (Editor)
Publisher:
Publish Date: 2005-07-01
Features: We are facing a brand-new era, an era of exceptional vitality in entrepreneurial thinking and activities. Entrepreneurship is booming worldwide, becoming a powerful driver of national economic development. Entrepreneurial ability constitutes the most important component of overall economic vitality and a key indicator of national competitiveness. The practice of China's more than two decades of reform and opening-up has also been a gradual process of creating, nurturing, and improving the entrepreneurial environment. The rapid economic growth of China primarily benefits from the entrepreneurial activities of private enterprises that break through various environmental constraints. The impact of entrepreneurship on the new century will surpass the historic transformations we have experienced over the past two decades. The 21st century is the century of entrepreneurship! The profound impact of the entrepreneurial revolution on the new century will be comparable to, or even exceed, the influence of the Industrial Revolution on the 19th and 20th centuries. The operating methods of small, newly established enterprises will become the primary model for business operations. This book first outlines the global entrepreneurial revolution and its immense significance for economic and personal development, then introduces the historical evolution of the concept of entrepreneurship and the entrepreneurial process model. It systematically analyzes the elements of the entrepreneurial environment, the formation and evaluation of entrepreneurial opportunities, the main forms of entrepreneurship, entrepreneurial marketing research and strategies, the formation of entrepreneurial teams, the allocation strategy of entrepreneurial resources, and the formulation of entrepreneurial strategic plans. It also describes how to develop an entrepreneurial plan and manage the entrepreneurial process. It is hoped that this book will inspire and benefit China's vibrant entrepreneurial practice and theoretical research.