Vision

Author: Guo Haiyan
Publisher:
Publish Date: 2005-08-01
Features: For individuals, vision is the image or scenario held in their minds. For organizations, vision must be shared. A shared vision is the image and scenario held in common by all members of the organization. For businesses, vision is a banner, a soul. Why can many famous businesses succeed? Why can they endure? There are many theories on this question. This book aims to tell everyone that vision is the core content of business philosophy. When a business faces difficulties or unpredictable changes, vision plays a crucial role as a compass. This book introduces the basic knowledge of vision, the relationship between personal vision and corporate vision, and most importantly, vision determines the strategy of the business, as well as the implementation, control, and transformation of the strategy. This book is an action guide written for professional business executives, leaders, or aspiring entrepreneurs.