Psychology of Television Viewers

Author: Jin Weiyi
Publisher:
Publish Date: 2005-08-01
Features: Psychology of Television Viewers is a systematic study of television viewers' viewing psychology and an exploration of television production practices in China. For a long time, Chinese television production has been heavily influenced by a strong sense of subjectivity, excessive indoctrination, and a lack of genuine market competition, leading to insufficient understanding of television viewers' viewing psychology. This has hindered the improvement of program production and international exchanges. The author has long been engaged in television news work and has studied journalism and psychology in the United States. With years of professional theoretical expertise and practical experience, the author applies psychological methods in the book, analyzing in detail how different audio-visual combinations create different viewing experiences for television audiences through various psychological levels such as perception, understanding, imagination, emotion, and psychological set. Using both qualitative and quantitative scientific methods, the author studies how television programs attract viewers and how to help them better understand and accept the content, and proposes that: satisfying, serving, guiding, and elevating viewers first requires mastering their psychology. The book presents original arguments, vivid writing, and detailed case studies, offering both considerable theoretical depth and strong practical guidance value. It is not only suitable for undergraduate and graduate teaching in film and television at universities but also serves as a supplementary textbook for training and further studies for television and film professionals.