Women's specialty store operation

Author: (Japan) Takemi Yoshimura
Publisher:
Publish Date: 2005-09-01
Features: The "New Marketing Concepts" series primarily explores new perspectives in marketing, introducing several innovative store management methods. It aims to provide readers with a fresh marketing concept and a new way of thinking about and addressing problems, while also offering practical and effective suggestions for guiding marketing professionals in their specific operational and management approaches. This book is part of the series and introduces the management methods of women's specialty stores, including how to display items to better attract customers' attention, the rules for greeting customers, the rules for selling products, and simple methods for arranging the store. The book is concise, easy to understand, and accompanied by stunning illustrations, presenting readers with a brand-new set of rules for managing women's specialty stores.
The "New Marketing Concepts" series primarily explores new perspectives in marketing, introducing several innovative store management methods. It aims to provide readers with a fresh marketing concept and a new way of thinking about and addressing problems, while also offering practical and effective suggestions for guiding marketing professionals in their specific operational and management approaches. This book is part of the series and focuses on the management methods of women's specialty stores, including how to display items to better attract customers' attention, the rules for greeting customers, the rules for selling products, and simple methods for arranging the store. The book is concise, easy to read, and accompanied by captivating illustrations, presenting readers with a brand-new set of rules for managing women's specialty stores.
This book is suitable for marketing professionals, store managers, and individual business owners, as well as serving as a reference for marketing students.