7-ELEVEN Retail Bible

Author: (Japanese) Tomoyo Otagi
Editor:
Publisher:
Publish Date: 2005-09-01
Features: 7-Eleven is a globally renowned retail convenience store chain, particularly in Japan. Its successful operations have become a model case for studying logistics, retail, convenience store POS systems, and even consumer psychology in Japan, the United States, and various Asian countries. This book is written by Suzuki Toshitake, the founder of Japan's 7-Eleven and known as the "King of Japanese Retail," providing direct insights into their success. As the crystallization of the author's hard work, every sentence gets straight to the core. The book covers several key sections, including fundamental business principles, capturing the hearts of customers, starting with belief, and inspiring others with passion. It is highly targeted and practical. Since its publication in October 2003, it quickly topped the bestseller lists in major Tokyo bookstores, selling over 100,000 copies within a month and accumulating 250,000 sales, rapidly becoming a phenomenon in Southeast Asia. A well-stocked store, freshness management, cleanliness and maintenance, and friendly service are the four fundamental principles of operating a convenience store. The foundation of business lies in understanding customer psychology. Provide an impression of a secure shopping environment and a comprehensive product policy. Whatever you do, adhere to established rules; if you believe a rule is flawed, propose changes. In recent years, Japan's 7-Eleven has become the leading enterprise in Japan's distribution industry. In 2003, it achieved a profit of 160 billion yen, unmatched in the distribution industry and among the few high-yield enterprises in the broader industry. This book proposes a retail approach based on psychological perspectives, introducing four chapters: fundamental business principles, capturing the hearts of customers, starting with belief, and inspiring others with passion. It highlights that retailers must focus on a well-stocked store, freshness management, cleanliness and maintenance, and friendly service to achieve successful retail activities. Emphasize single-item management and enhance self-reliance. This book is suitable for business operators, managers dedicated to improving corporate profits, innovative and transformative leaders, and researchers in business management.