Storeless store operation

Author: (Japan) Nakamura Atsuko
Publisher:
Publish Date: 2005-09-01
Features: Special strategies required for success, sales secrets, 12 key points to consider before starting media direct sales, and 12 key points to keep in mind after starting media direct sales. The book is concise, easy to understand, and supplemented with engaging illustrations, presenting readers with a brand-new approach to business. The "New Marketing Concepts" series primarily explores marketing from fresh perspectives, introducing several innovative retail management methods aimed at providing readers with a new marketing philosophy and a different way of thinking about problem-solving. It also offers practical and effective suggestions for guiding marketing professionals in their specific hands-on strategies and management approaches. This book is part of the series, introducing the concept and operational methods of "no-store retail," a brand-new marketing approach. It covers why small and medium-sized enterprises have more potential in media direct sales, the fundamental knowledge to understand before engaging in media direct sales, the special strategies required for success, sales secrets, 12 key points to consider before starting media direct sales, and 12 key points to keep in mind after beginning media direct sales. The book is concise, easy to understand, and enhanced with compelling illustrations, offering readers a fresh perspective on business. It is suitable for marketing professionals, retail managers, and individual entrepreneurs, as well as serving as a reference for marketing students.