E-commerce (English Version·6th Edition) (English Version·6th Edition)

Author: Schneider
Publisher:
Publish Date: 2005-09-01
Features: The previous editions of this book have been highly successful and widely adopted as e-commerce textbooks globally. Building on the foundation of the previous edition, this book provides a detailed explanation of the continuous evolution and development of e-commerce. To reflect economic changes and corresponding business developments, the book emphasizes models of revenue growth and transaction cost reduction. It introduces recent technological advancements, including the rapidly expanding wireless technology (m-commerce) in the field of e-commerce. The book is rich in content and rigorous in its arguments, introducing new flexible applications of technology and real-world business cases in each chapter to enhance educational value. It clearly explains e-commerce concepts and emerging technologies, including timely content summaries, glossaries of terms, and numerous exercises. The book offers online web support, providing readers with a wealth of online examples. It is suitable as a textbook for e-commerce courses in higher education institutions and can also serve as a reference for professionals engaged in e-commerce.